The email is not new. On the contrary, it is one of the first digital media to appear. But far from being obsolete, email marketing is still relevant. Due to its high accessibility, it can reach a variety of audiences.
The quality messages that you send are sent directly to your recipients’ mailbox, which allows you to be present in the daily life of each one of them.
Therefore, email is involved in each stage of the relationship with the client: lead nurturing, prospecting, conversion, but also in the generation of loyalty.
Email marketing helps you meet your marketing and growth objectives.
It is a support that allows you to meet your goals to get known, position yourself as an expert and to sell your products and services.
In addition to helping you with your marketing goals, these are the main aspects of email marketing:
Convert 3 times more than social networks.
When used properly, the conversion of an email campaign
is much higher than in Social Networks, which is why it is one of the favourite tools of marketers.
It is considered one of the most profitable channels in online marketing, but it is necessary to have a clear, concise content strategy that provides value.
The mass mailing is also an opportunity to speak directly to your audience, making a connection that gives a sense of distinction and preference to the recipient.
It is a key feature to have positive opening percentages.
Increase cross-sales or promote up-selling
It could be that the recipient is already one of your customers, but does not know the full range of products or services you offer.
For example, in sending a monthly newsletter you can recommend other products that you have, promote the update of a product or include add-ons, if applicable.
Compared with other electronic channels, it is one of the most economical, allowing to minimise expenses effectively.
If we consider that it is a direct, personalised channel and in addition, the content can be scheduled, its price is relatively low, making it a favourite of brands and companies.
It keeps you in the minds of your consumers
The majority of the times for which a client does not return to consume a product or services is because he has forgotten that it exists.
This tool prevents this from happening by building a flow of reminders so that, when the customer is willing to buy a product or service similar to the one you offer, your company is your first choice.
In case you have news or promotions to promote the sale during certain times of the year, emails are an excellent channel to make them known instantly and at the time they need it.
Keep in mind that when you use personalised information according to your client’s profile, your closing percentage (conversion) will be even higher.