SEO guide for beginners – You have no excuses!

I have decided to finally create this guide for beginners because I believe that knowledge about SEO positioning should be for everyone and not just for a few “experts”. It is true that the SEO positioning can be a little messy with certain technicalities, methods and tools, but it is also true that with the basic notions you can get very good results.

Let’s go to the mess!

What is SEO?

The SEO (Search Engine Optimisation) is nothing else than optimise a website to improve its position in the results obtained by the search engines. That’s it, try to get your website to appear first when users search on Google.

SEO

Search engine optimisation or web positioning is the process to improve the visibility of a website in the organic results of the different search engines.

It is true that Google increasingly takes into account the technical aspects of SEO. The search engine little by little wants to give more importance to a more “human” web positioning, but that does not mean that it does not keep looking at the basic aspects of SEO that I am going to explain to you right now.

Digital Tugas - SEO guide for beginners

What is SEO on Page?

The SEO On Page is the name that is given to the optimisation that can be done directly on the pages of the website that you try to position in the results in Google, that’s it, everything you can change in your site to try to appear first in Google searches.

For example:

I have an article in which I explain “what is Digital Marketing and what is it for” and I want to try to position it better for the search “what is a Digital Marketing” in Google, so I put a link from this post that you are reading now towards that article, and I also do it with the phrase (or also called anchor text) “what is a Digital Marketing“.

Note that both articles are from the same blog, so it would be considered SEO On Page, because it is a way to optimise the positioning from my own blog or website.

What is SEO Off Page?

The SEO Off Page is the name given to the optimisation that is tried from external sites to the site that is trying to position in the results in Google, that is, everything you can do “outside your website” to try to appear the first in Google searches.

Mainly when talking about SEO Off Page refers above all to try to link you from other websites “relevant” and related to the theme of your site. This is what is known as link building.

For example:

The same article that I mentioned before about “what is a Digital Marketing and what is it for?” I would like it to be linked also from other external sites to my blog and that is also “relevant” in the world of Digital Marketing.

So I try to contact an important blog of the sector to explain that I have a very good article that may interest his readers, in case he is interested in putting a link from his blog to my article.

In this case, I would have no control of the external site from which it links to my article (and if it finally agrees to link it!), So it would be considered SEO Off Page, because it is a way to optimise the positioning from another different website.

How can I optimise my website or blog?

To know what to “touch” first there is what to know what Google is going to fix when it comes to positioning your website or blog.

Here are some of the keys:

Check if your website works. Logical, right? Well, I advise you to choose the best hosting, because depending on who you hire it with, this may not be so logical and your website may not work for longer … (and if you do not see the complaints of many customers of 1and1 for example).

The loading speed of your website. As a general rule, the websites that upload quick the most are the most visited, and Google will focus on that.

If your content is shared a lot. If your content is of quality and unique, and also get a lot of sharing, then you will receive more visits; Google will understand that people like it and will position it better.

The behaviour of the user on your website or blog. Google also knows if the user has found your site from the search engine and if it has useful for what they were looking for.

In addition to these tips, there are some basic notions that many “gurus” take for granted and in the end end up not being taken into account. But these simple aspects are the foundations of SEO on your website and the most expensive and beautiful web you have ever seen.

Well here they are:

Digital Tugas -How can I optimise my Website or Blog

“Friendly” URLs

The URLs of your website or blog must be “friendly”, that’s it, they must be simple and suggest the content of the page.

For example, these 2 links lead to the same article but, with what do you think it is easier for Google and users to know what it is about? 😉

https://digitaltugas.com/p=d823638

https://digitaltugas.com/what-is-Digital-Marketing/

So you know, it does not matter if you decide to create a blog on your own, in Blogger, WordPress, Joomla or any other platform; Do not forget to make your URLs “friendly”.

Titles

The titles of your pages and articles are very, but very important because it is one of the first things that Google will take into account to know if your content is relevant to do with users search.

It will also be the first thing you see in the search results, so:

Be clear and direct; Choose a title that defines the content of the page well.

Create unique titles for the different pages that your website or blog has. Write a title that does not exceed 70 characters, otherwise, Google will cut it off when they appear on search results.

Try to write the most important and descriptive word at the beginning of the title.

If you are going to separate phrases or concrete words, use symbols such as the hyphen “-” or the “|” bar.

Descriptions

Like titles, it is very important to put descriptions on all the pages and articles of your website or blog.

In fact, all the recommendations that I have commented for the title are also valid for the description, although in this case, the limit of the characters that are displayed on Google results may change depending on the search the user does.

Normally the limit for descriptions was up to 156 characters, but with recent changes from Google you can now reach up to 320 characters.

My advice is that you make a description of 1 or 2 short and clear sentences from the title itself, then over time you check if Google shows them or puts another description, and with  Search Console you analyse if people click on your result or If you think you can better adapt the description to the search for the one that suits you best.

You can also add emojis and other symbols to try to capture the user’s attention.

Digital Tugas - Yoast SEO Title And Description

Header tags

Google not only looks at your links, titles and descriptions; also look for the header tags that contain your pages and articles.

It is about the titles and subtitles that you use when writing to organise your content and that in HTML you will recognise with the tags h1, h2, h3… until h6.

The”h1″ tag is the largest and makes the text much larger, while “h6” is the smallest and has the smallest text. As larger labels are often used to put the most important things, Google will look more closely at these labels to know what your content is about.

My advice is that you do not abuse the most important labels. Simply organise your text with logic and common sense:
• h1: use it as if it were the title of your page content, so putting it once is more than enough.
• h2: keep in mind to divide your page or article into the most important sections. Surely you do not need more than 4 or 5.
• h3: if the content of each section is very extensive, try to divide it into sub-sections with this label. If this is your case, I do not think you need to use it more than 10 times.
• h4 to h6: Unless you are writing a doctoral thesis or a book, I think that reaching this level of organisation can be counterproductive. You can use it sometimes in very specific cases, but honestly, if your content is not very extensive I do not think you need them.

Keywords

The keywords are those with which you want the user to find your content when searching on Google. For this, you have to choose the ones that best suit the subject you are writing about, look for others related to this same topic that may be of interest and use them head-first in your content.

It is also 100% recommended that you use them in the sections that I have explained before (URLs, titles, descriptions, headlines … ) so that Google finds it better. In this way, when someone searches on that topic and uses one of those keywords, Google will take into account whether your website has them or not.

For example, if you write an article to recommend the best hosting for WordPress, a good tip may be to use the keywords “best” and “hosting”.

And it is logical to think that people look for “the best hosting for WordPress“, “which is the best hosting“, “hosting for WordPress“, etc.

My advice is that you do not obsess over keywords. There are analysers, tools, density meters, word counters … The truth is that I think it is much simpler than all that.

It is clear that you have to use keywords and related concepts for Google to know what your content is about , but is not it logical that you end up using all these keywords when you write about a specific topic?

The best thing you can do is write your content naturally, without thinking about keywords.

Check it when you have finished it, and then yes, you can analyse what they are. When you have them, you can substitute a word or phrase with your keywords or even with those used by your competition; But be careful, make sure that the phrase or paragraph does not lose the meaning you wanted to give it.

Other important details:

To finish, I will tell you 4 very simple details that may be the same or more important than the previous ones if you want to carry out a good SEO practice:

• Use images:  images improve your web positioning and attract many more visits to your website. Do not forget something as simple as giving your images a good name or putting an alternative text (attribute “alt”).

• Write unique and quality content: it can be the key to improve your web positioning. All this sounds very nice, but it is a truth like a temple. Google loves that the content is useful, original and, if possible, extensive.

• Choose a good design: that attracts visitors, that allows you to see your website from tablets and smartphones and that facilitates navigation through your website. Try that the user is “at ease” and wants to stay.

• Promote your content: share your pages and articles in social networks, make link building to link your website from others, create a list of subscribers and participate in communities related to your website. Make them know you!

When you get used to writing on your website or blog using the details that I have explained, you will see that your web positioning will improve considerably.

Then you will realise that many times we believe that SEO is complicated and difficult, when in truth it is common sense, to take a liking and dedicate time.

A basic and simple SEO can place you in the first positions!

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